Who They Are
Nestled neatly into the cultural quarter of Dundee, Spex Pistols is a unique optical boutique. Fully stocked with a wide variety of designer, vintage, and classic frames they offer something for everyone’s pocket, personality, and profile.
What We Did
We created a new, responsive ecommerce website with built-in conversion strategies for Spex Pistols. With features that can easily be updated and managed, the new design and strategy led to an 26% increase of customer acquisition. Sales have risen 14% in the last three years after launch. The site benefits from ongoing SEO and targeted local optimisation, utilising Spex Pistol’s Facebook audience to engage customers throughout the site.