Case Study

Spex Pistols

Who Are They?

Nestled neatly into the cultural quarter of Dundee, Spex Pistols is a unique optical boutique. Fully stocked with a wide variety of designer, vintage, and classic frames they offer something for everyone’s pocket, personality, and profile.

Project Challenges

  • Customised e-commerce system
  • Integrated payment gateways


We began with a series of discovery sessions and after mapping out all the goals, we validated our findings with a series of interviews to better understand Spex Pistols business objectives and user needs. 

We created a new, responsive ecommerce website with built-in conversion strategies for Spex Pistols. With features that can easily be updated and managed, the new design and strategy led to an 26% increase of customer acquisition. Sales have risen 14% in the last three years after launch. The site benefits from ongoing SEO and targeted local optimisation, utilising Spex Pistol’s Facebook audience to engage customers throughout the site.

SEO Content Marketing

We helped create product content and organise groups of products by developing some of the site as custom fields. The site includes an easy to use interface with integrated online analytics from a single dashboard. We also created SEO optimised pages to drive traffic from Google search and Facebook to their website which resulted in increased leads and enquiries.

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