Reel Service Ltd is the largest semiconductor, electro-mechanical and mechanical component finishing service and materials provider in Europe providing complete component solutions for device manufacturers, distributors, contract assembly providers and end users.
We were asked to redevelop their brand and existing website. We began with a series of discovery sessions to provide insight on their business and overall objectives. we then validated our findings with a series of interviews to better understand how the new website could enhance the business and it’s user needs.
A new WordPress CMS-responsive website was designed to convert leads and customers visiting the site. We also implemented a custom “tape search” function – a tool for customers looking for specific tape sizes. This enabled Reel Service to save time and effort, providing instant access to information online instead of over the phone.
The rebranding and new website has succeeded in helping Reel Service Ltd fulfil their business objectives. The Reel Service website has delivered an increase in website visitors by 270%.
We developed and customised the site using custom post types and custom fields. This makes it much easier for Reel Service to edit content online. The site includes an easy to use interface with integrated online analytics from a single dashboard. We also created SEO optimised pages to drive traffic from Google search to their website which resulted in increased leads and enquiries.