Case Study

Reel Service

Who Are They?

Reel Service Ltd is the largest semiconductor, electro-mechanical and mechanical component finishing service and materials provider in Europe – providing complete component solutions for device manufacturers, distributors, contract assembly providers and end users.

Project Challenges

  • Custom Tape Search functionality with advanced Boolean queries.
  • All above-the-fold-design specification


We began with a series of discovery sessions and after mapping out all the goals, we validated our findings with a series of interviews to better understand business objectives and user needs. 

A new WordPress CMS-responsive website was designed to convert leads and customers visiting the site. We also implemented a custom “tape search” function – a tool for customers looking for specific tape sizes. This enabled Reel Service to save time and effort, providing instant access to information online instead of over the phone.

The rebranding and new website has succeeded in helping Reel Service Ltd fulfil their business objectives. The Reel Service website has delivered an increase in website visitors by 270%.

SEO Content Marketing

We helped create content and organised effectively by developing the whole site based on custom fields. This makes it much easier for Reel Service to add and edit content without touching a single line of code. The site includes an easy to use interface with integrated online analytics from a single dashboard. We also created SEO optimised pages to drive traffic from Google search to their website which resulted in increased leads and enquiries.

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