Who Are They?
As courageous warriors against IT inefficiencies, iDelta provides IT solutions. Their company is based in Edinburgh, Scotland and provides consultancy to blue chip organisations across the UK.
- Short deadline to meet iDelta launch
- New brand direction
We began with a series of workshops and after mapping out all the goals, we validated our findings with a series of interviews to better understand business objectives and user needs.
We created a new brand, responsive website and developed their conversion strategy to increase leads. We delivered a branding strategy through a series of workshops enabling us to get an insight of the business. We then executed an online creative campaign using social media and email, increasing inbound traffic to the website. Our “It’s time to be the hero” campaign concept delivered 300% more visits to the website and 23% more sales in 2018.
SEO Content Marketing
We helped create content and organised effectively by developing the whole site based on an easy to use Content Management System. This makes it much easier for iDelta to add and edit content without touching a single line of code. The site includes an easy to use interface with integrated online analytics from a single dashboard. We also created SEO optimised pages to drive traffic from Google search to their website which resulted in increased leads and enquiries.