Fife Housing Group (a trading name of PACT Enterprises Ltd and Fife Housing Association Ltd) is one of the largest independent housing associations in Scotland. We successfully won the tender contract up against a number of other digital agencies and worked together to develop their new brand identity and corporate website.
We began with a series of discovery sessions with key stakeholders to gain valuable insight into the organisation and review its online activity. After mapping out all the goals, we validated our findings with a series of interviews to better understand business objectives and their user needs.
These workshops provided us information about the main functions required of the website to develop a new online strategy and responsive website.
We facilitated a series of creative sessions with the brand steering group. The outcome of which determined the business aims and objectives (with a particular focus on the next five years), brand values, brand key messages and brand tone of voice.
We set out clearly defining this information in brand guidelines which are paramount to the brand and how it should be conveyed.