ACLAS Technics offers technical support solutions to the aviation industry. Based in Livingston, they provide services to Edinburgh Airport as well as companies in the UK and worldwide. We were asked to redevelop their existing website as it wasn’t performing well in terms of lead generation and usability.
We began with a series of discovery sessions and after mapping out all the goals, we validated our findings with a series of interviews to better understand business objectives and user needs.
Their existing website visits were poor and with a high bounce rate. Our research and discovery sessions allowed us to create a better user experience which resulted in an increase of customer leads and enquiries by 23%.
The site is built in WordPress with a custom design template. The system uses custom fields and post types to help edit content with ease. The site includes an easy to use interface with integrated online analytics from a single dashboard. We also created SEO optimised pages to drive traffic from Google search to their website which resulted in increased leads and enquiries.