Just for a minute, sit back and take a bird’s eye view of your content planning, and you’ll notice there is an awful lot that goes into every campaign.
But, with any campaign, planning is essential, which is why we’ve put together a list of tips for planning your content marketing.
Your brand is unique, which is why you need to understand who you are and what you have to offer. What is your identity?
2. Aim High
Why are you planning a campaign? What will you consider victorious with your content marketing? Do you want to increase click-through rates or increase brand awareness? Either way, you need a measurable system in place.
3. Who Are You Talking To?
Content planning has got to centre around your audience. Who do you want to reach? Where will you find them?
4. Now for the Content
Likewise, you need to refine your content. Start by researching your topics and defining content types. How can you reach your audience? Do they want an e-book? Are they email newsletter fans, rather? Maybe they love immersing themselves in your blog? Specifically, you need to understand the different channels and in turn that will dictate the shape your content takes.
5. Time for Fun!
Once all the content planning has been done, you can own and enjoy the process of content marketing.
We know how painstaking the planning process can be and how easy it is to get wrong. If your brand is overdue a content marketing campaign, or you want to bolster your communication efforts, talk to Digita Comms today. We will carefully plan your content to reach your audience, engage them, and boost them into action!
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